What is WWE doing?

Okay, so WWE had a run of rotten luck.  Daniel Bryan the World champ goes down with injury.  So too does Intercontinental champ Wade Barrett.  Add in the loss of CM Punk, and I can see why the WWE needs to get some boast in the roster ASAP. 

I understand John Cena getting the title.  It is too early for Roman Reigns to get the strap.  The chase is what draws us to the guy anyway.  So he needs to be feuding with the authority.  So Cena is the only other good bet for the belt.  But if you had Chris Jericho signed, why not use him at the PPV?  With Wade Barrett gone from the ladder match, Jericho coming in as the guest competitor and winning the belts rather than Cena is a good idea.

But lets assume that was not possible or throwing Jericho straight into the ladder match might not be good.  So, bring Jericho back to say he is the first undisputed champ, and have him feud with Cena over the title?  Cena needs a big time dance partner, and Jericho v. Cena has not been done in a long time, maybe ever.  Then Cena can eventually drop the belts to Jericho, who can play a heel, and the Jericho can drop it to Reigns (assuming Bryan is not back yet), and Jericho can ride off into the sunset.  Jericho vs. Bray Wyatt for nothing is not going to sell many tickets and is not going to be a good use of Jericho when you need guys at the top.

Would it not be better in the current situation to have these feuds going on into Summer Slam
Cena v. Jericho for the World Title
Ambrose v. Rollins
Reigns v. Authority
Ceasaro v. Shemus for the US Title
and give the Intercontinental title to Bray Wyatt so that he stays relevant. 
Plus bringing back Miz is not bad, but team him with Jack Swaggart as the next real Americans and they can have a go in the Tag realm with the Usos. 

That seems a lot better than what they are doing now.  Reigns is getting mixed in with Cena and that is not good for either man.  Jericho is feuding with Bray so that neither is really going anywhere and some nobody is going to get the Intercontinental Title making it pointless.   This just seems like WWE unable to have the spotlight on anyone but Cena.  Jericho, Ceasaro, and Bray are all buried.  Reigns is not spotlighted as he competes in a match that includes Cena, and every other belt is just wasted.